2004/05 SEGA

In 2005, SEGA and McDonald’s launched a special Happy Meal promotion in the Netherlands, thrilling kids and gamers alike. Each Happy Meal included a handheld LCD game featuring beloved SEGA characters. The collection featured six games: Knuckles Soccer, Shadow Grinder, Sonic Racing, Sonic Action, Aiai Catch Banana, and Tails Sky Patrol. These simple yet fun games introduced a new generation to SEGA’s iconic heroes, with Sonic speeding through tracks, Knuckles scoring goals, and AiAi catching bananas. McDonald’s restaurants became hotspots for eager collectors trying to get all six. Though there was some concern over marketing to children and electronic waste, the promotion remains a nostalgic highlight for many Dutch fans. It combined fast food and gaming in a way that left a lasting impression—serving up SEGA fun with every meal. ...Show More