Disney's
Dinosaur
was
released
in
Dutch
cinemas
on
November
23,
2000.
This
film
combined
live-action
backgrounds
with
fully
computer-generated
dinosaurs
for
the
first
time,
a
breakthrough
in
the
animated
film
industry
at
the
time.
The
film
was
a
global
success,
grossing
$349
million,
making
it
the
fifth-highest-grossing
film
of
2000.
McDonald’s
Netherlands
introduced
a
special
Happy
Meal
promotion.
With
every
Happy
Meal,
customers
received
a
free
Dinosaur
CD-ROM,
created
in
collaboration
with
KidsPlanet,
a
children’s
platform
linked
to
Planet
Internet.
The
CD-ROM
featured
interactive
games
and
educational
content
inspired
by
the
film,
combining
entertainment
and
early
digital
learning.
At
a
starting
price
of
ƒ5.95,
the
offer
was
both
accessible
and
appealing
to
families
during
a
time
when
home
computers
were
becoming
increasingly
popular.
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