1996/10 Jubileum Smurfen

McDonald’s opened its first restaurant in the Netherlands in 1971, in Zaandam. It marked the beginning of a fast food revolution in the country. Dutch customers quickly embraced the American-style burgers, fries, and milkshakes. Over the next 25 years, McDonald’s expanded rapidly across the Netherlands, adapting to local tastes by introducing items like the McKroket and offering sustainable practices. By 1996, McDonald’s had become a familiar part of Dutch city life, with locations in nearly every major town. To celebrate 25 years in the Netherlands, McDonald’s organized special promotions, released limited-edition menu items, and hosted family-friendly events at select restaurants. A large celebration was held in Zaandam, honoring the original location, featuring music, games, and giveaways. The company also ran a nostalgic ad campaign showcasing its journey and connection with Dutch families. The 25th anniversary was highlighted with the issue of this unique set of Smurfs! ...Show More