In
the
late
summer
of
1996,
children
across
France
eagerly
awaited
their
next
trip
to
McDonald’s.
From
August
21
to
September
24,
McDonald’s
launched
a
special
Happy
Meal
called
McCollège,
timed
perfectly
with
la
rentrée—the
return
to
school.
Each
Happy
Meal,
priced
at
25
francs,
came
with
a
delicious
meal
and
one
of
a
series
of
clever
school-themed
toys
or
stationery
items.
Parents
saw
it
as
a
fun
way
to
get
kids
excited
for
the
new
school
year.
For
many
children,
it
became
a
weekly
tradition—Friday
night
at
McDo,
a
cheeseburger,
fries,
and
the
thrill
of
discovering
what
new
surprise
awaited
in
the
box.
The
McCollège
Happy
Meal
wasn’t
just
food—it
was
a
brief,
joyful
bridge
between
the
freedom
of
summer
and
the
routines
of
school.
...Show More
Year:
1996
Issued Period:
21 August - 24 September 1996
Amount:
4 School supplies
Happy Meal Content:
1 - Agenda
2 - Schrift
3 - Balpen
4 - Etui
