1991/12 101 Dalmatians

In 1991, Disney re-released its classic animated film 101 Dalmatians in theaters across the United States, introducing a new generation to the beloved story of Pongo, Perdita, and their daring mission to rescue their puppies from the evil Cruella de Vil. Originally released in 1961, the film was based on Dodie Smith’s novel and directed by Clyde Geronimi, Hamilton Luske, and Wolfgang Reitherman. With its innovative use of xerography, led by animator Ub Iwerks, 101 Dalmatians became a major success and a landmark in animation history. The 1991 re-release was part of Disney's strategy to revive interest in its animated classics, and it worked—audiences flocked to theaters, and the film enjoyed renewed popularity. Capitalizing on this excitement, McDonald’s launched a special 101 Dalmatians Happy Meal promotion. The campaign featured collectible Dalmatian puppy toys, each with unique poses and accessories, which quickly became a hit among children and collectors alike. The film's return to theaters, paired with the successful McDonald’s tie-in, cemented 101 Dalmatians as a timeless Disney treasure. Its enduring appeal and clever marketing made the 1991 re-release not only a nostalgic celebration but also a commercial triumph. ...Show More