1979/02 Circus Wagon

In 1979, McDonald’s rolled out something entirely new for America: the first national Happy Meal promotion. It wasn’t just food — it was an experience wrapped in bright colors and surprise. The idea had been tested in a few cities, but this summer, kids across the country could open their own little box of joy. The very first Happy Meal came in a circus-themed cardboard box, complete with games and puzzles printed on the sides. Inside, there was a hamburger or cheeseburger (or small fries and a drink), plus the real star — a toy. These first toys were simple but magical: McDoodle stencil rulers, spinning tops, and “McWrist” wallets that made kids feel like they owned treasure. Parents loved that it kept children entertained at the table; kids loved that they could take the fun home. Commercials beamed with bright jingles, showing children smiling with both fries and their prizes. The Happy Meal didn’t just sell burgers — it sold moments. It was the first time a national fast-food chain had blended food, play, and marketing in such a complete package. And that summer of 1979, McDonald’s unknowingly started a tradition that would define childhood for decades. ...Show More